Canva × Multan Sultans · National Design Challenge
Reimagine Multan Sultans.
Win PKR 1 crore.
Pakistan, it’s your turn to design. Canva and Multan Sultans are inviting creative minds to create a new identity for the team. Show us your vision for its logo, colours, jersey and promotional creative. One national winner will have the opportunity to bring the selected identity to life.
Entries close 10 January 2027, 11:59 pm PKT.
About the challenge
A new era for Multan Sultans. Designed by Pakistan.
What should the next Multan Sultans identity look like? This is your chance to imagine it. Students, freelancers, design professionals, agencies and first-time creatives are all welcome. You can explore a completely new visual direction. The one thing that stays is the name Multan Sultans.
Your idea may draw inspiration from Multan’s heritage, cricket and its fans, or take a completely new creative direction. There is no prescribed style or colour palette.
Read the creative briefThe prize and the winner’s role
One national winner. PKR 1 crore.
PKR 10,000,000 for one national winner, inclusive of applicable taxes and deductions.
An international visit to a Canva office
For up to two eligible people from the winning individual or team, subject to the Terms and Conditions and travel arrangements.
Your concept becomes the team’s
The winning concept is intended to form the basis of Multan Sultans’ official new identity, subject to final approvals.
The winning designer or team will personally lead and complete the creative development of their selected concept into the final identity, including design refinements, complete brand guidelines and production-ready assets. Canva and Multan Sultans will provide guidance, feedback and support, but the winner remains responsible for executing the creative work. Multan Sultans retains final brand approval.
See the full competition rulesWhat you need to design
Four things. Your vision.
Logo
Create a new logo for Multan Sultans.
Colours
Propose a colour palette for the team’s new identity.
Team kit or jersey
Create a jersey design that reflects your identity.
Static post or design
One promotional or announcement design showing your identity in use: a poster, a match-day creative, a campaign announcement.
Make the four elements feel like one identity. You do not need to keep the team’s existing logo, colours or style. The name Multan Sultans must remain unchanged.
Have more ideas? Optional extras
- Complete brand guidelines
- Training kits, caps or merchandise
- Website homepage concepts
- Tickets and match-day graphics
- Stadium branding
- Anything else you’d like to create or share with us
Additional elements are optional and do not carry extra marks or any judging advantage.
How to participate
Create it. Present it. Submit it.
- 1
Explore the brief
Understand what you are being asked to create.
- 2
Open the official Canva template
Use the standard presentation to organise your submission.
- 3
Create your concept
Canva and Affinity are recommended. Other tools work too.
- 4
Prepare the entry
Make a view-only Canva link and export the same deck as a PDF.
- 5
Apply and submit
Enter your details, accept the rules and consent, send both the link and the PDF.
Every distinct design concept is a separate application. Multiple entries are allowed.
Tools, learning and resources
Everything you need to get started.
You don’t need to be a professional designer. Start with the template, explore the tools and build an idea that represents your vision of Multan Sultans.
Timeline
Mark your calendar.
All deadlines follow Pakistan Standard Time. The competition winner is announced on 8 February 2027; the official new identity is revealed separately once development and approvals are complete.
Public voting · Top 20
Help choose the next identity.
Once the expert review identifies the Top 20 designs, we’ll invite the public to vote on the shortlisted concepts. Check back during the official voting period.
Public voting is proposed to contribute 25% of the final result, alongside 75% expert judging, subject to the published judging framework.
Each Top 20 entry shows the design, the designer or team names and the entry number, only where the entrants gave explicit consent when applying. Private details are never displayed. Other submissions stay unpublished.
FAQs
Questions? We’ve got answers.
Pakistani nationals aged 18 or above, living in Pakistan or abroad.
Rules, rights and consent
Know the rules before you enter.
- Participation is free.
- Submissions are only through the official application portal.
- Social posting is optional and does not affect judging. Official hashtags will be shared with the campaign.
- If shortlisted for Top 20 voting, your design and name may be displayed only with the consent collected during application.
- The winner personally executes the creative development and handover, with support and approval from Canva and Multan Sultans.
Could your design become the next Multan Sultans identity?
Bring your idea to life, prepare your Canva presentation and enter the National Design Challenge.